Virginia patti's bakery
I co-own and operate an online bakery with my cousin rooted in our family’s Italian-American heritage. I developed the logo and brand identity, drawing inspiration from the nostalgic colors of spumoni ice cream — a subtle nod to our culture without relying on the traditional Italian flag palette used by most brands.
Liv Nut Free
Olivia, the nineteen-year-old founder of Liv Nut Free in New Jersey first discovered my work on Instagram and reached out after falling in love with my hand lettering. What began as a logo request quickly grew into full packaging design as she launched her storefront. From the start, Olivia was adamant about featuring Tiffany blue — her favorite color and a core part of her vision. I paired my custom hand lettering with a clean sans-serif typeface to create a modern, elevated feel. She also wanted a clear nod to the brand’s nut-free promise, which inspired the circular mark that now anchors her identity.
LOVELEIGH Photography
Hand lettered logo and brand identity
Bullwinkles
Bullwinkle’s is an iconic bar in Lawrence, Kansas, looking to stand out from the local bar scene with content that feels bright, distinctive, and full of personality. I led their visual direction and content creation across all channels including social media, event branding, on-site print materials, and merchandise.
hand lettering
