As a Senior Print Designer at Helzberg Diamonds, I lead the creation of in-store signage, from in-case displays to exterior-facing visuals, ensuring a seamless and engaging customer experience. Collaborating closely with internal teams, I guide the flow and placement of signage to optimize the customer journey. While my expertise is rooted in print, I also contribute to digital projects across email, social, and e-commerce platforms.
IN-CASE SIGNAGE
IN-STORE SIGNAGE
SKYMALL
DIAMOND ROOM
Before Helzberg’s brand refresh, I led the design of the Diamond Room experience — an interactive, in-store educational tool that helps associates guide customers through diamonds, metals, and Helzberg’s service offerings. I owned the project from concept through design execution, then handed it off to the production partner for build and implementation.
