WINTER 2022 CAMPAIGN
Van Gogh Vodka launched a Holiday 2022 campaign to spotlight its unique flavor expressions across both on- and off-premise channels while expanding its social footprint. The initiative encouraged consumers to become standout holiday hosts—having fun with friends while impressing them with elevated cocktail recipes. The brand also expanded its messaging beyond spirits by showcasing additional ways to elevate gatherings, including culinary pairings, serving rituals, and interactive games. The campaign featured a social giveaway holiday kit that included a punch bowl set and recipe card.
My contributions included art direction, shot planning, and the production of all print and digital assets.
Photographer:Â Paul Quitoriano
HOLIDAY BOX
SOCIAL
